What is comarketing?
Comarketing brings real estate agents and home-service providers together to share audiences, build trust, and generate steady referrals. With clear systems and trackable results, both sides grow faster and deliver a stronger experience for homeowners.
How Real Estate Agents and Home-Service Providers Grow Together
Comarketing is a partnership strategy that connects real estate agents with trusted home-service providers (HVAC, movers, electricians, cleaners, painters, roofers, etc.) so both sides can grow their businesses through shared audiences and referral activity.
Instead of relying on cold outreach, expensive ads, or unpredictable word-of-mouth, comarketing creates an organized system where:
- Agents partner with reliable service providers they can confidently refer to clients.
- Home-service providers get warm, ready-to-convert leads from agents who already have client trust.
- Both sides benefit from predictable, trackable business growth.
This partnership model is at the heart of how real estate and home services naturally support one another—real estate agents are constantly working with homeowners, and homeowners constantly need local services.
Comarketing turns that natural overlap into a structured growth engine.
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Why comarketing works so well in real estate
1. Shared audience: homeowners
Real estate teams work with hundreds of homeowners every year. Those clients need movers, painters, roofers, flooring, HVAC work, storage, plumbing, and more.
Comarketing gives service providers access to that existing demand.
2. Built-in trust
Clients trust their agents.
When an agent refers a partner, that trust transfers directly to the service provider—leading to faster conversions, higher-quality leads, and better relationships.
3. Predictable, repeat referrals
Agents serve new clients every month.
Home-service providers can build a steady referral pipeline instead of hoping for sporadic recommendations.
4. Strong value add for agents
Agents get smoother transactions and happier clients when they can say:
“I have someone for that.”
It strengthens client relationships, improves post-closing experience, and positions them as a Connected Agent.
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How comarketing campaigns work for real estate & home services
Preferred Partner Programs
Teams or solo agents choose trusted providers to feature as “preferred partners.”
These partners get promoted to the team’s agents and clients through:
- Website features
- Internal Team announcements (newsletters, slack/teams, FB group posts)
- Email highlights
- Team meeting spotlights + invitations
- Social Media Content
- On-site vendor master classes or lunch-and-learns
Each preferred partner program's features vary - but they all have one thing in common: consistent, predicatable growth through referrals.
This creates a simple way for agents to refer and for partners to receive trackable opportunities.
Cross-promotions
Partners and agents can run promotions together—seasonal discounts, special offers for clients, or exclusive pricing tied to referrals.
Content collaboration
Agents and partners may co-create home-maintenance tips, checklists for new buyers, renovation guides, or seasonal reminders.
This content helps homeowners and positions both parties as trusted resources.
Events + education
Home-service partners join team meetings, present live demos, or host lunch-and-learns to help agents understand services, pricing, quality, and what makes them referral-worthy.
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What a strong real estate ↔ home-services partnership looks like
For agents:
- Reliable, vetted providers
- Faster closings + fewer deal delays
- Better client experience during and after the sale
- A differentiator when competing for listings
For home-service partners:
- High-quality, vetted referrals
- Reliable lead source
- Warm introductions with context
- Higher close rates
- Long-term repeat business from homeowners
For both:
- Clear expectations
- Transparency and updates on referral statuses
- Ongoing relationship, trust, and shared value
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Real-world examples
Infiniti HVAC × Affinity Real Estate
Infiniti HVAC became a preferred partner for Affinity Real Estate.
Agents refer clients through comarketing, Infiniti updates referral statuses, and both sides gain predictable business flow from the relationship.
The campaign earned 187 referral page views and drove $15,500 in revenue from just $1,316 invested.
That’s a 1,078% return—driven by direct visibility and agent confidence.
By showing up consistently and offering real value to the team, Infiniti HVAC turned warm agent relationships into measurable growth.
A1 Chesney × The Justin Havre Real Estate Team
A1 Chesney (HVAC, Plumbing) became a preferred partner of The Justin Havre Real Estate Team.
The campaign earned 821 referral page views and drove $18,308 in revenue from just $2,352 invested.
That’s a 678% return on investment through predictable, measurable referrals.
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Key steps to start comarketing in real estate
- Identify your trusted partners
Prioritize home-service providers you already refer or trust. - Set shared goals
These may include referral volume, client response times, or special offers. - Create referral pathways
Referral links, team posts, vendor pages, meeting shout-outs, etc. - Follow up + track statuses
Partners update referral statuses so agents know:
- when contact was made
- if the job is scheduled
- if the job is completed
- overall referral quality - Review and optimize together
Share feedback, refine processes, and strengthen the partnership over time.
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Overview
Comarketing works because real estate and home-service businesses naturally serve the same homeowners at different moments in their journey.
When both sides connect their strengths—trust, expertise, and consistent client flow—they create a partnership that benefits everyone involved.
With the right structure in place, comarketing becomes more than a marketing tactic; it becomes a long-term growth engine that strengthens relationships, improves client experience, and drives predictable results for both agents and service providers.